With more than 14 years of experience in the advertising and audiovisual Colombian industry, Roa has become one of the most outstanding filmmakers from the Andean Region of the country, working for different colombian advertising agencies such as SANCHO BBDO, LEO BURNETT, HAVAS MEDIA, FANTASTICA, and JUNE&JULY, and exporting his work to other companies in Mexico, Italy and USA like 76WORDS from Washington DC. Creator of the "ASUSTO COLOMBIANO" Sub-genre and founder of ROA&FILMMAKERS CREW, producer company that has become in a big showcase for the local cinema in several festivals and international spaces. Winner of almost a hundred awards in advertising and films around the world. Colaborator of different projects of outstanding brands and characters like Edson Velandia, Rap Bang Club, Common (Chicago Mayor Endorsement, USA), Joe Biden (USA Presidencial Campaign). Producer associated with CARACOL CINE and DAGO GARCÍA PRODUCCIONES for his most recent production: RAPUNZEL, EL PERRO Y EL BRUJO.