Ray rose to fame through her modeling career and social media presence, building a massive following on Instagram while launching her own swimwear brand, Sahara Ray Swim. She made headlines in 2016 when she was photographed vacationing with Bieber in Hawaii. She was also previously romantically linked to Australian singer Cody Simpson. The model was the daughter of legendary Australian surfer Tony Ray and spent much of her childhood traveling between Australia, California and Hawaii. In 2024, Sahara opened up about her battle with Guillain-Barré syndrome -- a rare neurological disorder that left her partially paralyzed following a serious car accident. She gave birth to her daughter, Snow, in January 2026.