Neegros: It's Cereal!

Neegros: It's Cereal!

·
2027
·
20min

Neegros: It’s Cereal! follows a struggling cereal company that hires a rogue ad agency to save its brand by taking it back to its “roots.” Through the lens of a filmmaker who never intervenes, the campaign reveals the uneasy and often absurd collision of branding, race, identity, and profit.

Neegros: It's Cereal!

Storyline

Neegros: It’s Cereal! follows a struggling cereal company that hires a rogue ad agency to save its brand by taking it back to its “roots.” Through the lens of a filmmaker who never intervenes, the campaign reveals the uneasy and often absurd collision of branding, race, identity, and profit.

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